Ubisoft cools off on NFTs and blockchain, says it is in ‘analysis mode’
Yves Guillemot, the CEO of French gaming big Ubisoft seems to have cooled the rhetoric behind the corporate’s NFT gaming mission Quartz, noting in a latest interview that it was merely in “research mode” regarding Web3 tech integrations.
It’s a comparatively completely different take from different Ubisoft execs previously, together with chief monetary officer Frédérick Duguet who in October said that blockchain integrations will allow customers to personal and earn content material and the agency desires to “be one of the key players here.”
Throughout a Sept. 10 interview with gamesindustry.biz, Guillemot seems to be strolling a few of these feedback again, emphasizing that at this stage, Ubisoft is primarily trying to uncover how NFTs will be utilized to video games and whether or not they may profit avid gamers or not.
“We’re very a lot on cloud, on the brand new technology of voxels, and we’re taking a look at all of the Web3 capabilities. We examined a number of issues lately which can be giving us extra data on how it may be used and what we should always do within the universe of video video games,” he stated, including that:
“So we are testing ground with some games, and we’ll see if they really answer the players’ needs. But we are still in research mode, I would say.”
Ubisoft announced its first foray into NFTs in December, after launching a beta version of Ubisoft Quartz, aimed at offering gamers playable NFTs that could be utilized in games such as Tom Clancy’s Ghost Recon Breakpoint.
The move was met with strong pushback from some members of the NFT-hating gamer community, with some accusing the firm of “milking” each cent potential out of its common sport franchises by introducing NFTs into the combination.
Nicolas Pouard, the vp at Ubisoft’s Strategic Innovations Lab defended the corporate’s NFT efforts in January, stating: “I think gamers don’t get what a digital secondary market can bring to them.”
Reflecting on Ubisoft’s NFT rollout, Guillemot says the agency in the end didn’t talk the corporate’s method to the mission successfully sufficient.
“We probably were not good at saying we are researching,” he stated, including that “we should have said we were working on it, and when we have something that gives you a real benefit, we’ll bring it to you.”
The Ubisoft CEO was also questioned about the environmental impacts of blockchain tech, something which is often highlighted by gamers who generally confuse energy-intensive Proof-of-Work (PoW) chains as the industry standard for all projects.
Related: GameFi fundraising jumps 135% in August, but is still down from June: Report
Guillemot noted that while he’s “very cautious” about the environmental impacts of the sector, he’s optimistic that these issues will be ironed out over time.
“Like so many issues, initially it is not so good as it may very well be, however like different new applied sciences they may discover the best means.”
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