Ubisoft NFT: CEO says the corporate remains to be in ‘research mode’ on blockchain and Web3 applied sciences
Ubisoft is likely one of the few main online game corporations that took early but robust efforts to dabble with blockchain expertise. However the firm is now saying that it’s nonetheless in analysis mode, notably after launching its personal platform for NFT buy-and-sell.
The AAA sport writer not too long ago held a press convention at its headquarters in Paris. It was not stunning that its drive into the NFT market was one of many matters Ubisoft was requested about on the occasion.
When requested about its NFT efforts, Guillemot implied that it isn’t giving up on this entrance. However the firm seems to be taking a slower tempo.
Guillemot mentioned they’re wanting into all new applied sciences, together with the probabilities that include Web3 tech. “We tested a few things recently that are giving us more information on how it can be used and what we should do in the universe of video games,” the Ubisoft CEO instructed Eurogamer in a Q&A session with the press. “So we are testing ground with some games, and we’ll see if they really answer the players’ needs. But we are still in research mode, I would say.”
NFTs, in addition to different blockchain applied sciences, have been criticized principally for his or her environmental affect. However some followers — even gaming executives — are nonetheless questioning the utility of NFTs in video video games. And whereas different main corporations within the trade have taken a considerably impartial stance on together with NFTs of their video games, Ubisoft was one of many earliest to take fairly an aggressive strategy.
The writer launched the Ubisoft Quartz platform final yr, the place gamers are presupposed to commerce NFTs that the corporate calls “Digits.” Ubisoft even used “Ghost Recon: Breakpoint” as its first IP to have NFTs that gamers can use as in-game beauty objects.
The response from followers didn’t favor Ubisoft, although. The corporate even delisted the launch trailer for Ubisoft Quartz on YouTube shortly after the platform was introduced. Transactions made within the NFT platform didn’t look promising both. Ars Technica reported in April — 4 months after Quartz launched — Ubisoft solely noticed 96 NFT gross sales regardless of the hundreds of Digits accessible on the platform.
Picture by Gage Skidmore from Flickr beneath CC BY-SA 2.0 license
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