Ugg enters the Web3 rat race. Plus, Nike’s latest sneaker is only for its NFT community
This week saw Prada take its brand identity to new extremes, with the luxury fashion house announcing that it would be a key contributor to the design of NASA’s Artemis 3 spacesuits. Tech wearables are also regaining traction as industry giants like Meta and Apply try their hand once again at cracking the fashion arena.
In other news, Los Angeles-based streetwear label The Hundreds has teamed up with multidisciplinary artist Amber Vittoria to further explore the virtual and physical realm. Over the past few years, the streetwear community has boosted its curb appeal by tapping the NFT community and exploring potential synergies.
AR leader Zero10 has also unveiled a new partnership with Ugg. The sheepskin stompers were the reigning footwear choice of the early naughties, but the brand has more recently been recognized as the comeback kid of 2022. Now, it’s ready to take that legacy to Web3.
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