You hate the phrase ‘phygital,’ however what if it’s from Louis Vuitton?
“Phygital.”
The totally not cool phrase, mixing “physical” and “digital”’ to explain real-life merchandise tied to NFTs, describes the quickly to be launched Louis Vuitton branded “Treasure Trunks.”
It additionally makes Jason Yanowitz cringe. “Oh, God. I hate that word so much.”
Whereas it tends to evoke profound discomfort among the many acquainted, the Empire podcast host admits on a latest episode (Spotify / Apple) he stays intrigued by the luxurious model’s tackle dear physical-to-digital NFTs.
Co-host Santiago Santos seems equally , saying “I don’t think I’ve ever bought anything from there, but maybe I will now.”
Whereas “phygital” is cringey on the same scale as a sure “#WAGMI” video, the truth that holders cannot promote or give away the uncommon ‘soul-bound’ tokens looks as if it might generate adequate coolness, particularly when paired with exclusive items from the luxury brand.
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