Exclusive: MoonPay Establishes US Headquarters in NYC, Sparking Anticipated Crypto Real Estate Surge
The cryptocurrency landscape is firmly establishing its significance in the global financial hub.
MoonPay, a leader in crypto payments, has announced the opening of its new headquarters in SoHo, NY, which spans over 5,000 square feet, as reported exclusively by NY Next. This move marks the company as the latest digital currency organization to enhance its footprint in New York City.
MoonPay’s new headquarters, which occupies a space of more than 5,000 square feet, is situated in Manhattan’s SoHo district. This will be the company’s largest U.S. office to date and will function as a pivotal center for its expanding U.S. workforce. MoonPay
“As the cryptocurrency ecosystem continues to change, New York emerges as a stronghold of opportunity that combines regulatory advancement, a vibrant business climate, and an unmatched pool of talent,” stated Keith A. Grossman, President of Enterprise at MoonPay and a lifelong resident of New York, in an interview with NY Next.
The combination of these factors—further strengthened by President Trump’s efforts towards deregulation—indicates that more digital asset companies are expected to establish themselves in the city in the upcoming months and years.
“The crypto sector is crucial in fueling New York City’s economic advancement—acting as a catalyst for job creation, fostering innovation, and drawing investment,” Grossman elaborated. “With over 130 cryptocurrency firms operating in the city, New York solidifies its status as a global financial center and a prominent hub for fintech evolution.”
This marks a significant turnaround from a decade ago.
After the introduction of the BitLicense in 2015—imposing strict regulations on businesses dealing with crypto—many crypto companies chose to avoid New York.
The MoonPay app facilitates the straightforward buying, selling, and transferring of cryptocurrencies and NFTs through conventional payment options like credit cards, Apple Pay, and bank transfers. @crownmax/X
While these licenses were designed to safeguard consumers, numerous companies viewed the regulatory framework as excessively cumbersome, prompting them to relocate to more favorable cities. When MoonPay commenced operations in 2019, its founders decided to establish the company in Miami.
However, the situation in New York began to improve as the decade progressed. Mayor Eric Adams, who was elected in 2021, has been a vocal supporter of the crypto industry, expressing his desire to transform NYC into the “center of bitcoins.”
Although the BitLicense regulations remain intact, his administration has placed a greater emphasis on innovation and economic opportunity rather than solely on compliance and consumer protection.
MoonPay CEO Ivan Soto-Wright speaks at the FII Priority Summit held in Miami Beach, Florida. He has been actively involved in shaping crypto regulation, participating in discussions with policymakers at the CFTC’s Crypto CEO Forum and advocating in Congress for state-level innovation in stablecoins. AFP via Getty Images
Consequently, in recent years, significant firms such as Coinbase, Gemini, Consensys, and Chainalysis have entered or expanded their operations in New York City.
“It’s a prime hub for companies like MoonPay to scale and influence the future of crypto innovation in the United States,” Grossman stated.
U.S. President Donald Trump (L) shakes hands with Paul Atkins, recently appointed as Chairman of the Securities and Exchange Commission (SEC), in the Oval Office of the White House. Under Atkins’ leadership, the SEC has discontinued legal actions against major cryptocurrency platforms like Coinbase and Kraken that were initiated during former President Joe Biden’s administration. AFP via Getty Images
Earlier this year, MoonPay CEO Ivan Soto-Wright joined leaders from Coinbase, Ripple, and Circle at the CFTC’s Crypto CEO Forum in Washington, D.C., to discuss the next steps in federal crypto regulation.
Subsequently, in mid-April, Soto-Wright wrote a letter to Congress supporting amendments to the STABLE and GENIUS Acts, endorsing state-level regulation for stablecoin issuers and cautioning against legislation that could hinder local innovators.
Crypto markets have surged during Donald Trump’s initial months in office.
This article is featured in NYNext, providing essential insider insights into the innovations, ambitious projects, and political maneuvers that are most significant to New York City’s influential figures (and those aspiring to be).
Following its most successful year in 2024, MoonPay’s transaction volume surged by 123%, and its net revenue increased by nearly 50% in the first quarter of 2025.
Grossman expressed his enthusiasm to NY Next, saying, “We are extremely excited to establish our U.S. headquarters in this remarkable city, as our country continues to create more clarity around regulatory, legislative, banking, and accounting practices within the crypto landscape.”
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