How blockchain is reshaping the leisure trade — Q&A with EarnTV
Within the ever-evolving panorama of leisure, the convergence of watch-to-earn and blockchain know-how is reshaping the way in which customers devour and have interaction with media content material. This dynamic fusion gives a spread of prospects, from rewarding viewers for his or her time spent watching to creating clear and decentralized ecosystems.
These alternatives impressed Pascal Vallat, a seasoned skilled in advertising and marketing and digital media to create EarnTV, a platform that goals to revolutionize the way in which customers devour and have interaction with media content material.
On this interview, Vallat defined his view on how blockchain can rework the leisure trade and create new alternatives for viewers, content material creators and stakeholders alike.
Cointelegraph: Are you able to begin by sharing your journey within the digital media and linear tv trade, and the way it influenced your choice to start out EarnTV?
Pascal Vallat: With 20 years of expertise in advertising and marketing, knowledge, tv and digital media, I’ve seen the trade evolve firsthand. The rise of streaming and the rising demand for personalised content material impressed me to create EarnTV. I noticed a chance to enhance the viewing expertise, reward viewers and empower content material creators by blockchain and Web3 applied sciences. EarnTV is my imaginative and prescient to bridge the hole between viewers, content material house owners and advertisers, creating a fair and rewarding ecosystem for all.
CT: How would you describe the shift from conventional fashions to Web3 and blockchain applied sciences within the media and leisure trade?
PV: The shift from conventional fashions to Web3 and blockchain applied sciences is transformative. It brings transparency, decentralization and new alternatives for producers, rights holders, high studios and viewers. Blockchain ensures immutable information, whereas sensible contracts allow honest distribution of rewards and tokenization unlocks new types of worth trade. This shift empowers people, removes intermediaries, and permits direct engagement between creators and shoppers. It opens the door to modern monetization fashions, personalised experiences, and a extra inclusive media and leisure panorama.
CT: Might you clarify how the EarnTV platform leverages blockchain know-how to rework the viewing expertise for customers?
PV: EarnTV leverages blockchain to rework the viewing expertise in a number of methods. First, it permits safe and clear transactions by sensible contracts, making certain a good distribution of rewards to viewers. Second, the decentralized nature of blockchain eliminates intermediaries, decreasing prices and growing income alternatives for content material creators. Third, tokenization permits viewers to earn rewards just by watching content material, making a seamless and fascinating expertise. Lastly, blockchain permits the creation of the ETV token, which unlocks extra advantages for viewing, liking, sharing content material, inviting buddies and producing worth throughout the EarnTV ecosystem.
Supply: EarnTV
CT: You latterly introduced the ETV token presales. Are you able to inform us extra about this and what it means for the way forward for EarnTV?
PV: The ETV token presales mark an essential milestone for EarnTV and its future. The ETV token serves as a utility token inside our ecosystem, permitting customers to earn rewards, entry unique content material and have interaction with the platform. By taking part within the presales, supporters can purchase ETV tokens at an early stage and profit from potential future appreciation. These funds will gas the event of EarnTV, permitting us to boost the platform, increase partnerships and ship an modern leisure expertise.
CT: Are you able to clarify the idea of Watch to Earn? How does this providing set EarnTV aside from different platforms?
PV: Watch to Earn is a core idea of EarnTV that units us aside from different platforms. Merely put, viewers are rewarded with ETV tokens for the time they spend watching films, TV reveals and premium quick channels. This modern strategy acknowledges the worth of viewers’ consideration and turns it into tangible rewards. In contrast to conventional platforms, EarnTV straight advantages its customers, creating an interesting and rewarding ecosystem that incentivizes viewing and fosters a robust neighborhood of content material fanatics. We launched EarnTV on all gadgets with 2,000 hours of content material and 200 premium quick channels. Time spent watching content material is rewarded with the ETV utility token.
CT: What’s the ETV NFT Film Membership”_blank” href=”https://cointelegraph.com/learn/what-are-nfts-and-why-are-they-revolutionizing-the-art-world” data-amp=”https://cointelegraph-com.cdn.ampproject.org/c/s/cointelegraph.com/learn/what-are-nfts-and-why-are-they-revolutionizing-the-art-world/amp”>nonfungible tokens (NFTs). Members of the ETV NFT Film Membership can get early entry to extremely anticipated movies and have interaction in immersive movie-related experiences. By taking part within the membership, viewers achieve privileges and develop into a part of an unique neighborhood of movie fanatics. It’s a method for us to reward our customers with memorable cinematic experiences and foster a deeper reference to the leisure trade.
CT: What are a number of the key challenges you’ve confronted in deploying a blockchain-based video content material supply protocol, and the way have you ever overcome them?
PV: Implementing a blockchain-based video content material supply protocol has its challenges. One of many key challenges is scalability, making certain that the platform can deal with numerous concurrent customers and ship a seamless streaming expertise. We’ve addressed this by leveraging scalable blockchain options and optimizing our infrastructure for high-performance supply.
One other problem is person adoption and training. To beat this, we’ve centered on offering an easy-to-use interface and educating our neighborhood about the advantages and options of blockchain know-how, constructing belief and fostering engagement. The advantages of decentralized storage are additionally a part of our price proposition to all rights holders who wish to be a part of our content material fandom.
CT: Given the dynamic nature of the trade, how do you see the way forward for EarnTV and the function of blockchain know-how in media and leisure?
PV: The way forward for EarnTV is shiny, pushed by our dedication to innovation and the transformative potential of blockchain know-how. We envision EarnTV empowering viewers, content material house owners and advertisers alike, and changing into the main cross-platform video content material supply protocol.
Blockchain know-how will proceed to play a central function in making certain transparency, belief and honest rewards throughout the ecosystem. Because the media and leisure trade evolves, we’ll adapt by introducing new options, increasing partnerships and pioneering new methods to boost the viewing expertise whereas remaining on the forefront of blockchain adoption.
CT: Lastly, might you share any upcoming options or plans that customers ought to sit up for on EarnTV?
PV: Customers can sit up for the launch of our decentralized hub, which is able to give content material house owners extra management and monetization choices. We’re additionally increasing our partnership community to supply a wider vary of content material, making certain a various and fascinating choice for our viewers. As well as, we’re working to introduce modern options corresponding to interactive NFT experiences and enhanced social options to foster a vibrant neighborhood inside EarnTV.
Disclaimer. Cointelegraph doesn’t endorse any content material or product on this web page. Whereas we goal at offering you with all essential info that we might acquire on this sponsored article, readers ought to do their very own analysis earlier than taking any actions associated to the corporate and carry full accountability for his or her choices, nor can this text be thought of as funding recommendation.
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