UK Crypto Investors Stay Strong, Hungry for Regulatory Clarity
Previously unreleased data collated as part of Gemini’s ‘2024 Global State of Crypto Report’, shows that UK crypto holders remained undeterred by market pressures, with 93% of current crypto owners likely to buy crypto within the next year. However, UK respondents continued to voice their concern about the UK’s need for a clear regulatory framework for digital assets, with 49% stating that clearer government regulation would foster trust.
The subsequent release of this data coincides with the launch of Gemini’s global out-of-home advertising campaign centred around the tagline, “Go Where Pounds Won’t”, which features a series of futuristic billboards from Dune artist Matt Griffin that showcase what a digital economy fueled by crypto could look like.
UK Crypto Market Shows Signs of Rebound
With the crypto winter of 2022 concluding earlier this year, digital asset investors in the UK have remained resilient in 2024. The percentage of UK consumers who own crypto holds steady at 18% in 2024, the same percentage as two years ago. Additionally, crypto sell-offs have been comparatively low in the UK this year, as just 15% of previous owners who sold their crypto did so in the past six months – a lower percentage than in the US, France, or Turkey.
UK crypto owners showed commitment to the asset class, with 59% of them comfortable allocating at least 5% of their investment portfolios to crypto – 2% higher than the global average. This signals growing confidence in digital currencies as part of a diversified portfolio.
To further illustrate the confidence in digital assets, a number of past crypto owners in the UK appear ready to re-enter the market. Among those surveyed, 77% of former holders plan to purchase crypto again within the next year, slightly higher than the global average.
Regulatory Concerns Still Front of Mind
The European Union (EU) has recently introduced the Market in Crypto Assets Regulation (MiCAR), a harmonised framework across member states for the treatment of crypto assets. Whilst this brings needed clarity to digital asset regulation in the EU, the United Kingdom is behind the curve in terms of passing their own comprehensive regulation.
Despite UK users showing their commitment to the asset class in recent years, additional data released from the 2024 Global State of Crypto report shows that 38% of UK consumers who don’t currently hold crypto cited regulatory uncertainty as a barrier to buying crypto, up slightly from 34% in 2022. Similarly, 21% of past UK owners said there should be more government regulation of the space. This highlights the need for the UK to implement a clear regulatory framework and provide greater clarity to consumers and industry players alike.
Gemini has welcomed the passing of the UK’s Financial Promotions regime and updated AML/CTF guidelines by the FCA over the past year, aligning strongly with our belief in the importance of regulation to support growth within the crypto asset sector.
UK Retail Investor Sees Long-Term Value in Crypto
Other key findings from the 2024 Global State of Crypto report included:
The majority of UK respondents recognise crypto for its long-term value: 64% of UK users said they view crypto as a long-term investment, and 45% see it as a profit-generating tool.
A key hurdle for adoption is the knowledge gap: Just 14% of Britons claimed to have a good understanding of crypto, while 69% were unaware or only slightly aware of crypto exchange-traded products (ETPs).
There is still a gender disparity in UK crypto ownership: The share of female crypto owners has dropped by 5% since 2022, with men now representing 70% of the market.
Gillian Lynch, CEO of UK & Europe at Gemini, said: “It’s great to see positive signs of adoption and growth in the UK market, one of the European countries that we’ve strategically selected to target growth and investment over the next year. With the recent bull market, the findings highlight opportunities for industry players such as Gemini to win back past crypto owners, onboard new ones and target women.”
The 2024 Global State of Crypto report was compiled based on data from a survey conducted by Data Driven Consulting Group from May-June 2024. The respondents were from the US, UK, France, Singapore, and Turkey.
Gemini’s Out-of-Home Campaign in London
Gemini’s new out-of-home brand campaign launched in London last week, the first of a series of activations planned for major European and US cities. The creative direction, “Go Where Pounds Won’t”, symbolises our vision for how crypto will be used over the next 100 years and more, emphasising exploration, growth, and the limitless potential of crypto, with our eyes set on a significant European expansion over the next 12 months.
Designed by renowned multimedia artist Matt Griffin, known for his work on Dune and Star Wars, the images portray a future humanity with crypto at its core, inviting Gemini customers to become pioneers in this new frontier of financial innovation. To celebrate the occasion, Gemini has launched MarsSafariCo.com, showcasing designs from the campaign through a fictitious travel agency in the future.
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