Casio Takes Its G-Shock Watch Brand to the Metaverse with Polygon NFTs

Quick take:

Casio has teamed up with Polygon to launch digital wearables for the G-Shock watch brand.

The Japanese electronic company will allow holders of the NFTs to create virtual G-Shock watches in the metaverse.

Casio will begin rolling out the NFTs to users who have a Casio ID from September 23-26, with the public rollout following thereafter from September 26-29.

Casio has teamed up with Polygon Labs to bring its popular G-Shock watch brand to the blockchain. The Japanese electronics giant will collaborate with the layer-2 Ethereum scaling solution to build a “co-creator community” in the metaverse.

To kick off its Web3 campaign, Casio is dropping 15,000 free-to-mint G-Shock Creator Pass NFTs, which holders will use to access the program’s newly created Discord channel. They will then enter a co-creation competition where they will be allowed to design different versions of the G-Shock NFTs.

According to the announcement, Casio will roll out NFTs through its website to users who have a Casio ID from September 23-26, with the public rollout following thereafter from September 26-29.

Commenting on the announcement, Takahashi Oh, senior general manager of Casio’s timepiece division said: “In recent years, with the spread of the decentralized internet known as Web3, demand for experiences in virtual spaces has increased. We have launched this initiative to further expand the G-Shock brand by establishing points of contact with previously unreachable segments of the population.”

According to Oh, the G-Shock watch brand has shipped more than 100 million units since 1983. Casio wants to introduce the popular watch brand to the metaverse and interactive online worlds to be used as a wearable timepiece.

The company has teamed up with Polygon Labs to create a “co-creation community” that will develop the virtual wearables in collaboration with Casio.

“The co-creation of the Virtual G-Shock Project aims to increase the presence of the G-Shock brand in the virtual and Web3 worlds,” Oh told Decrypt. “And to foster a culture of wearing watches in the virtual world.” 

Oh wants to see a metaverse where digital avatars are dressed in his company’s iconic brand of sporty watches.

“In order to realize this world, we would like to cultivate virtual fans through the co-creation project and increase the number of friends who will work together to create the future that Virtual G-Shock is aiming for,” he added.

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