Another sort of the travel industry: Virtual travel in the metaverse

Big tech organizations, including Disney, Amazon, Microsoft and Meta (formerly Facebook), are now investigating their own renditions of the metaverse. Furthermore, more modest organizations, for example, Equinox and Delta Reality are keen on working with vacationer offices to foster intelligent and, surprisingly, game-like expanded, virtual and blended reality content featuring different destinations.

One location has previously steered steps that way. In September 2021, Seoul became perhaps the earliest significant city to declare plans to go “meta” by 2023. Its metaverse stage, probably named “Metaverse Seoul,” will highlight a few of the city’s top vacation destinations. Sightseers will actually want to feel like they’re strolling through Gwanghwamun Plaza, Deoksugung Palace and the Namdaemun Market, in what will be known as a Virtual Tourist Zone, without the problems of in-person travel. They can even “attend” Seoul’s greatest celebrations in the metaverse, including the stunning Seoul Lantern Festival, encompassed by many shimmering lights however not by crowds.

Virtual the travel industry might act as a springboard to in-person the travel industry. In mid 2022, Madrid sent off a free, 360-degree virtual visit in Spanish and English to potential visitors who need to come to informed conclusions about what to see when they visit Madrid face to face. With roughly 40 of the capital’s most famous vacation destinations highlighted, clients experience the city, investigating its squares, galleries, gardens, social organizations and cathedrals.

“The competitive landscape of the metaverse is getting stronger and stronger,” says Sivan, “and we as consumers love it.”

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