Blenders Pride Glassware Fashion Tour launches metaverse style marketing campaign

In its sixteenth yr, Blenders Pride Glassware Fashion Tour, powered by Fashion Design Council of India, has reimagined its iconic legacy to deliver a younger, inclusive, and modern version. Taking a 360-degree method, to create a first-of-its-kind amalgamation of style and expertise, the Fashion Tour entered the Metaverse this yr.

The Fashion Tour has launched ‘Blenders Pride Glassware Fashion Tour Park’ in Decentraland, the place India’s first metaverse-exclusive style present passed off on December 10, 2022. It featured outfits from the ‘Style Gallery’ exhibit of the Fashion Tour referred to as ‘This is not a T-shirt’ mission. These have been distinctive T-shirt outfits designed by 60 designers & homegrown style labels, who embellished and/or deconstructed the fundamental T-shirt to have a good time their genuine interpretation of ‘Pride’.

The Blenders Pride Glassware Fashion Tour Park additionally options a number of interactive areas, gamified zones and showcase areas, with a number of participating actions for customers to work together with. Company can go to the Lounge, a zone that homes all of the details about Blenders Pride Glassware Fashion Park, the place they will declare a free ‘Proof of Attendance NFT’ from the POAPBooth. On the Designer & Trial Zone, customers might additionally try-on and purchase one-of-a-kind wearable NFTs from famend designers of the tour – Shantnu and Nikhil, Amit Aggarwal, Falguni Shane Peacock and Kunal Rawal. Guests might additionally go to distinctive Selfie Spots throughout the Fashion Tour Park. After which there’s The Metaverse Treasure Hunt, an enticing exercise the place customers should gather clues from throughout the Fashion Tour Park area to face an opportunity to get their arms on an iPhone 13, fashionable Bluetooth earphones price INR 15k or on-line purchasing vouchers price INR 5k. The Hunt started on December 1, 2022.

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