Driving into the Metaverse – The Hindu BusinessLine

Hyundai did a digital drive – actually – when it launched its Venue N Line, the sporty model of its compact SUV, within the metaverse first. The teaser showcases Venue N Line being pushed in Hyundai Mobility Journey, at Hyundai’s owned house on Roblox. This house consists of a number of sights developed specifically for the launch, such because the Occasion Sq., N Line Zone, Racetrack & India Zone. The Hyundai head of gross sales, advertising and marketing and repair greets all of the guests coming into the metaverse.

The total interactive module constructed on the Roblox platform was conceptualised by Innocean Worldwide India together with knowledgeable inputs from the specialist Metaverse group at their Seoul HQ.

Revealed on

September 18, 2022