The area is centered on a larger-than-life Hershey’s Kiss the place all of the interactions will happen.
Hershey India, part of The Hershey Firm, a number one world snacking firm and the biggest producer of high quality candies, has forayed into metaverse with the launch of ‘Hersheyverse™’. The model can be providing quests, reductions, interactions, interesting landscapes and an unique wearable in Hersheyverse to present shoppers a healthful and an immersive branded expertise round holidays.
The expertise can be a memorable one, constructed on the common language of chocolate the place customers full quests, find out about candy vacation traditions, discover digital outlets, and even earn unique rewards by finishing quests. With this activation, Hershey is aiming to create an expertise that helps the model join with Gen-Z shoppers across the vacation season. This progressive expertise provides folks a brand new technique to interact with the world-famous chocolate model.
In Hersheyverse, there can be non-player characters (NPC) who will information customers to discover the area. The area is centered on a larger-than-life Hershey’s Kiss the place all of the interactions will happen. There are shopkeepers who symbolize completely different markets like India and can spotlight the preferred Hershey’s merchandise in the course of the holidays from the nation. There may even be numerous quests resembling Vacation Quest, Social Quest, A Candy Shock and A Flying Hershey’s Kiss. These quests will entail distinct storylines which can activate completely different features of the area, the participant will finally earn rewards when it comes to power-ups and an unique wearable.
Speaking about Hershey India’s enterprise into the metaverse, Geetika Mehta, managing director, Hershey India, stated, “Hersheyverse is an experience of all of Hershey’s products in one digital space. As a digital forward brand, we at Hershey India want to familiarize our consumers with our products through the metaverse experience. We are looking forward to having Gen-Z users, especially creators and influencers on Hersheyverse, try a never felt before experience. Through this immersive digital environment, we want to build a next-generation space for consumers who want to connect with us.”
Ankit Desai, advertising director, Hershey India, stated, “Metaverse has become a trending topic around the world, likewise in India, for millions of Millennials & Gen-Z. Bringing the delicious Hershey’s range alive through the metaverse, instantly struck a chord with us. With Hersheyverse, we will provide an interactive experience that blends the virtual and real worlds. This is a great space to spread awareness about our range of products in an engaging way that resonates with the TG. We are certain that our consumers will find Hersheyverse appealing and will love the memorable experience built on the universal language of chocolate.”
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