Earlier this year, KB Home broke ground on a new venture without lifting a shovel of dirt, becoming what is believed to be the first U.S. home builder to introduce a new-home community in the metaverse, a virtual-reality space in which users can interact with a computer-generated environment and with other users.
The company’s foray into the depths of the digital world was done with a view toward connecting with the next generation of new-home buyers—Millennials—as they reach what have traditionally been considered prime homebuying years. This demographic is also familiar with a great deal of the technology surrounding the metaverse, creating a viable and desirable channel to connect with them as potential homebuyers.
Is KB Home’s metaverse initiative the first step in blazing a new trail for the housing industry, or simply a creative foray into previously uncharted territory by an innovative company identifying a novel resource it can use to connect effectively with younger, tech-savvy buyers?
KB Home’s virtual new-home community in the metaverse is located in Decentraland, a popular metaverse platform. The builder’s site includes a welcome pavilion, along with three decidedly different model homes (see below), each representing a popular floor plan. The models are interactive, encouraging visitors to explore them further and at their own pace.
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