L’Oréal Dermatological Beauty Division Launches Metaverse Showroom
Aiming to fulfill a wide range of customer needs, Perfect Skin Expo brings together La Roche-Posay, CeraVe, VICHY and SkinCeuticals.
Each showroom has a unique and vivid design theme that matches the respective brand’s image. Customers can seamlessly navigate to each showroom, explore products of interest, and make purchases through links to Taiwan’s main e-Commerce platforms, momo and Shopee.
Metaverse Complements Physical Retail
The convenience of shopping anywhere and anytime, the vast product information at fingertips, and the various picture, video, and 3-D presentation formats, all make the metaverse showroom an attractive alternative to in-store shopping, according to Ubitus.
Wesley Kuo, CEO of Ubitus, stated: “This collaboration with L’Oreal Dermatological Beauty Division shows that high-tech and beauty can join and create something exciting. We look forward to bringing more interesting technology to further enhance L’Oréal Dermatological Beauty Division’s brand’s customer shopping experience.”
More L’Oréal Metaverse News
Earlier this year, L’Oréal Professionnel launched five virtual hairstyles that can be accessed across three major metaverse platforms: Roblox, Ready Player Me and Zepeto.
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