Men’s attire model Saxx opens 3D metaverse showroom

A premium males’s attire and underwear model is opening an immersive digital retailer that enables buyers to browse 3D objects in a 360-degree digital surroundings.

Saxx is partnering with the Emperia metaverse platform to function the digital retailer, which solely options underwear, tops and swimwear from its DropTemp assortment, which makes use of proprietary evaporative material to chill the physique.

Upon getting into the digital retailer, prospects are transported to a metaverse surroundings the place it’s snowing within the desert, designed to spotlight the cooling qualities of DropTemp material. A brief pathway lined with shoppable product shows results in an open-air digital showroom.

Extra objects are displayed across the showroom’s digital swimming pool, together with underwear, quick and long-sleeve tops, polos and hoodies with

sunscreen ranking that may be worn within the water. Consumers can nearly “dive in” to the pool, which unlocks one other retail space consisting of swimwear objects.

“We like to do things differently than other brands, and a virtual store gave us the opportunity to bring our DropTemp technology to life in an unexpected setting,” said Wendy Bennison, CEO, Saxx. “This is an exciting step for Saxx as we’ll be able to connect with our customers in a new way. Not only does this mark our first virtual store, but it’s also our first-ever standalone retail location where shoppers can walk around and interact with our products – albeit virtually.”

“Emperia has been seeing a great retail shift in 2022, with many of our partner brands creating virtual flagship stores, extending their e-commerce presence into a 3D form,” said Olga Dogadkina, co-founder and CEO at Emperia,. “Saxx’s move into the virtual space will expand its reach into existing clients and enable its tapping into new, online-native audiences, with the aim to increase online engagement, grow sales and deepen the brand’s intimate relationships with shoppers, we are foreseeing this move expanding and aligning with retailers’ e-commerce efforts in the coming years.”

Visit the virtual store here.

Direct-to-consumer beauty brand opens new metaverse store

The metaverse is proving appealing to direct-to-consumer companies that can leverage its interactive capabilities to offer an immersive brand experience. For example, the new Tatcha on-line retailer immerses prospects in a digital out of doors surroundings, with a complementary bodily pop-up.

The Japanese magnificence model is opening a brand new digital retailer, additionally working on the Emperia metaverse platform, designed to immerse prospects in an interactive digital duplicate of a Japanese hinoki cypress forest whereas selling Tatcha’s new “Forest Awakening” assortment.