Oshkosh B’Gosh Enters the Metaverse With Super League – WWD
OshKosh B’Gosh, the childrenswear brand, is entering the metaverse by fashioning a select organization with Super League, an organization of metaverse games, as the restrictive accomplice in the new Roblox game, “Fashion Runway.”
As the brand’s initial introduction to the metaverse, OshKosh hopes to raise brand mindfulness and draw in gamers with brand encounters including making symbols to demonstrate down the custom runway, plan their own dress and admittance to their number one OshKosh B’Gosh clothing by means of Roblox’s new layered clothing feature.
The new assortment dispatches with a unique Father’s Day crusade, “Take Your Dad to the Metaverse Day,” empowering fathers to invest quality energy with their children in a meta way with a source of inspiration to style their father’s “Fashion Runway” symbol and offer their looks on Instagram labeling @OshKoshKids.
Jeff Jenkins, chief VP of worldwide showcasing at Carter’s, parent organization of OshKosh B’Gosh, said, “Youth fun looked somewhat changed back when I was a youngster wearing OshKosh B’Gosh overalls. As we look at this future, OshKosh is the ideal brand to reconsider a snapshot of harmony between the present guardians, who grew up wearing the brand, and their youngsters.
“This venture into the metaverse with ‘Fashion Runway’ and our ‘Take Your Dad to the Metaverse Day’ campaign tied to Father’s Day is a first for OshKosh B’Gosh, and it marks a milestone in how we are reaching parents in a new, innovative way tied to a cultural moment. Super League’s expertise coupled with their presence across Roblox, makes them an ideal partner for the brand’s entry into the metaverse and engaging parents in a new way,” added Jenkins.
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