Panel: Finding Your Brand’s Place within the Metaverse

This video includes a panel discussing model technique within the metaverse from Total Retail Tech 2022 in Nashville. Audio system embrace Mimi Ruiz, Vice President, E-Commerce, PacSun; Justin Hochberg, CEO and Founder, Digital Model Group; Ekta Chopra, Chief Digital Officer, e.l.f. Magnificence; and moderator Ron Offir, Managing Director, Retail and Shopper Merchandise, Deloitte Consulting.

Whereas the metaverse might not be widespread in retail simply but, there’s clear pleasure concerning the new enterprise alternatives it’s bringing to retail and model entrepreneurs. Every single day, retailers are studying about how they will create immersive and interactive content material, increase their audiences, and even allow a brand new manner for customers to buy — all within the metaverse. To be taught extra concerning the metaverse and the way retailers and model entrepreneurs can discover success there, we’ve assembled a bunch of retail leaders tasked with overseeing their manufacturers’ metaverse methods. They are going to stroll you thru their campaigns and methods, in addition to supply greatest practices and ideas they’ve realized alongside the best way.