Patrón comes up with mixed drink themed virtual journeys in greater bet on metaverse

Dive Brief:

Patrón planned a virtual gamified experience on the Decentraland stage that can be gotten to during two ends of the week in August, according to a press release.
“Summer Made Sensational: A PATRÓN Pop-Up Series” highlights mixed drink themed missions and virtual scenes to investigate. Guests are welcomed by a host and entrusted by a barkeep to look for drink elements for each. Finishing a mission opens a gateway to the following area.
Participants can guarantee a restricted release mixed drink coat and gather identifications to overhaul the stuff. Obtaining three identifications enters clients for an opportunity to win an outing for two to Punta Mita, Mexico, layering a genuine component into the mission as the top notch tequila advertiser keeps on testing in the metaverse.

Dive Insight:

Patrón is rapidly stepping up its metaverse system, recommending its initial examinations have shown guarantee. The tequila advertiser was a maverick to non-fungible tokens (NFT), delivering its most memorable interpretation of the computerized collectibles idea back in June through a partnership with BlockBar.

Now, the brand is carrying out a more extravagant encounter through Decentraland, a stage that offers online access — an element that could be useful to Patrón arrive at a more extensive arrangement of purchasers who probably won’t claim expensive computer generated experience headsets or be know all about metaverse spaces. In any case, guests should finish a couple of moves toward enter, including making a metamask wallet and computerized character and it are 21 or more established to check they.

Most early metaverse initiations have revolved around web based gaming and Patrón is taking a page from that playbook with its spring up series. Every one of the three “quests” is committed to an occasional mixed drink that incorporates Patrón tequila, with the brand requesting that guests make a Perfect Paloma, Silver and Soda and Añejo Highball. The beverages likewise relate to themed areas that open as undertakings are effectively finished: a jazz club, flamingo bar and metaverse celebration.

While investigating Decentraland, Patrón fans can wear a restricted accessibility mixed drink coat, with the choice to overhaul the wearable to a more extraordinary gold variation by finishing every one of the three of the missions around the same time. One victor will likewise get a costs paid outing to Mexico, a more unmistakable award that could attract buyers who might somehow be trepidatious about dunking their toes in the metaverse.

Patrón’s challenge works in a restricted window, running the days of Aug. 12-14 and Aug. 19-21 from Friday at 5 p.m. ET to Monday at 4 a.m. ET. The compelled time span might add a need to get going to the initiation and push more individuals to attempt it in case they miss out on their opportunity for an escape. The advertiser is empowering individuals to post about their Decentraland undertakings utilizing the #PatronTequilaverse hashtag, possibly expanding its arrive at via virtual entertainment.

Greater wariness of the metaverse has arisen as the craving for standard reception stays doubtful and NFTs see their value and trading activity crater. Advertisers have changed course by imbuing their NFTs with more practical value, including genuine prizes and enrollment access, versus just working as bits of computerized stuff, The Wall Street Journal detailed.