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Starbucks Odyssey launches right now: Will it form the metaverse?

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Starbucks has lastly launched a beta model of its metaverse — the Starbucks Odyssey — on Dec. 8 after initially saying the Web3 expertise in September. Though eating places have been dipping their toes and advertising budgets into the metaverse all 12 months, it feels just like the celebration is simply getting began now that one of many greatest foodservice firms on the earth has joined in.

However make no mistake: the metaverse house continues to be the Wild West of the Web 3.0, and certain will probably be for a very long time to return. At this level, we’re nonetheless defining and refining precisely what the metaverse is. The primary retail and foodservice manufacturers to affix the development required each a appropriate digital actuality headset, in addition to information and possession of cryptocurrency. To play basketball with the Wendy’s Baconator in the Wendyverse, for instance, you must personal a Meta Quest 2 headset.

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