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The global metaverse advertising market projected to reach $7.5 billion by 2030

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Global Metaverse Advertising Industry To Reach $7.5B By 2030

The metaverse technology has seen significant adoption in the gaming and ecommerce sectors, with growing potential in digital marketing. predicts a 315% growth in the global metaverse advertising market, reaching $7.5 billion by 2030.

Early stages of the metaverse advertising industry have already shown promising results, with major brands entering the space to offer virtual products. For example, Nike and Adidas have successfully launched branded items in virtual platforms like Roblox and Open Sea NFT marketplace.

The metaverse advertising industry is set for rapid expansion due to increasing virtual reality popularity and consumer demand for immersive experiences. Brands can leverage the platform to display products uniquely and gain insights into consumer behavior for refined marketing strategies.

The market is projected to reach $1.8 billion in 2024, with a forecasted growth to $7.5 billion by 2030, driven by double-digit growth trends.

Major markets like the US and China are expected to see triple-digit growth by 2030, with the US market valued at $2.5 billion and China at $917 million. Japan, Germany, and the UK are also anticipated to experience substantial growth, reaching market sizes of $373 million, $318 million, and $283 million, respectively.

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