The Way Eyewear Companies are Harnessing the Power of AI, AR, and the Metaverse

By Mark O. Bazile

Today’s tech-driven world has paved the way for innovations that revolutionize industries. For instance, the wide adoption of artificial intelligence (AI) in key industries like eyewear has led to its strong market performance, with current projections predicting its market value to reach $2.12 billion by 2030 with a 21.6% CAGR.

Augmented reality (AR) and virtual reality (VR) tech are also now being leveraged for therapeutic uses in mental health services. These technologies provide immersive remote experiences that enhance specific types of therapy, including exposure therapy and music therapy. Similarly, the eyewear industry is adopting emerging technologies like AR and AI to boost market growth and improve customers’ retail experiences by integrating digital perceptual information with the real world.

Eyewear companies have also ventured into the metaverse, a digital space created by integrating virtual and physical environments through AR, indicating their commitment to reach diverse audiences to help boost their growth. Together, these technologies allow these companies to foster an interactive retail experience that helps increase customer satisfaction and engagement.

But how exactly are these technologies being used? Below, we look at how eyewear e-commerce companies leverage AI, AR, and the metaverse.