Nissan introduces web3 rewards while Nike and Adidas explore diverse NFT strategies

More than two years have passed since the height of the non fungible token (NFT) boom. Yet Nissan has just announced plans for a new Japanese web3 loyalty program involving NFTs. While NFTs are way past their peak in Europe and the US, they are continuing to prove popular in Japan.

We’re speculating there are cultural reasons for this. Japan is home to the graphic novel and anime cartoons. The visual nature of NFTs is a good match and there’s a deep pool of content to leverage. Japan also has a culture rewards such as Yuutai, the practice where stockholders receive rewards. For example, airlines will provide shareholders with discounted flights. Hence, the combination of the visual nature of NFTs and rewards programs is a good fit in Japan.

Nissan Passport Beta is starting with an NFT lottery that will run until January 14, during which it will give away 5,523 membership NFTs. They’re divided into four types representing futuristic cars, performance cars, classic cars or ‘smart life’. The latter is for those that choose their transport based on practical preferences such as comfort. However, the lottery will allocate the memberships randomly.

In addition to cool pictures and a Discord community, users can earn badges based on activities ranging from posting pictures of cars on social media to providing feedback on the planned reward program. But the ultimate benefits are some attractive potential perks, such as test driving cars on a special course or the ability to take a spin in limited edition cars.

While Nissan is exploring a new program, Nike is shuttering one.

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