Starbucks enters the Metaverse with its NFT rewards program ‘Starbucks Odyssey’
(Kitco News) – Starbucks has formally set off on its Web3 journey with the beta launch of Starbucks Odyssey, a brand new loyalty program that has been made accessible to a choose group of waitlist members made up of consumers and staff within the U.S.
The corporate opened entry to the brand new platform on Thursday, permitting early participations to have interaction in Starbucks Odyssey ‘Journeys’, a collection of “entertaining, interactive activities to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to exciting new benefits and experiences,” the announcement mentioned.
The world’s largest espresso franchise first introduced that it was engaged on the brand new platform again in September when it selected the layer-two network Polygon to host this system.
Starbucks Odyssey is an extension of Starbucks Rewards that’s powered by Web3 expertise and designed to unlock new advantages and experiences for members.
The preliminary invites have been despatched to a small group of waitlist members and Starbucks companions in December. Starting in January 2023, the corporate will begin sending month-to-month invites to a wider group of members on the waitlist.
After finishing a ‘Journey’, members will earn collectible ‘Journey Stamps’, that are nonfungible tokens (NFTs), and Odyssey Factors that may “open access to new benefits and immersive coffee experiences,” the corporate mentioned. “Starbucks Odyssey is an experience, surrounded by a digital community, where members can come together, interact, and share their love of coffee.”
There are a number of Journey actions accessible, together with a digital tour of Starbucks espresso farm Hacienda Alsacia in Costa Rica, trivia about Starbucks heritage, and interactive video games like Starbucks for Life.
“Journey activities are entertaining ways to learn more about coffee, Starbucks history, and pop culture and offer opportunities to explore coffees and beverages at Starbucks that may lead to the discovery of a new favorite coffee,” the corporate mentioned. “Once a Journey is complete, members will be awarded with a collectable ‘Journey Stamp’ (a Polygon-based NFT) and bonus Points towards their overall Point total.”
The extra stamps collected by members, the upper their level whole will climb, unlocking entry to further advantages and experiences, reminiscent of entry to distinctive merchandise and artist collaborations, invites to unique occasions at Starbucks Reserve Roasteries, or journeys to Starbucks Hacienda Alsacia espresso farm in Costa Rica for the very best ranges.
Starbucks Odyssey additionally has a market powered by Nifty Gateway the place customers can purchase or promote Starbucks Odyssey digital collectible Stamps amongst members.
This growth from Starbucks comes as corporations world wide are exhibiting an elevated curiosity within the Metaverse and trying to set up their presence early on.
A current research carried out by enterprise and expertise technique adviser Capgemini confirmed that 93% of adult consumers surveyed indicated that they’re curious concerning the Metaverse and enthusiastic about studying extra about it, highlighting its future development potential. Corporations that set up their presence within the early days stand to profit from elevated publicity and a low quantity of competitors because the expertise continues to be in its infancy.
Final month, Web3 gaming big Animoca Manufacturers revealed that it was getting ready to launch a $2 billion fund devoted to investing in metaverse corporations. In the meantime, the list of worldwide acknowledged manufacturers which have already established their presence continues to develop, with the likes of Samsung, Coca-Cola, Nike, Adidas, Louis Vuitton, Burberry, Domino’s, Sotheby’s and Atari forward of the sport in staking their declare within the Metaverse.
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