The Zora Pulse is Bankless

Zora is a vibe. It’s also an increasingly dominant force in the NFT ecosystem, with its pillars now including the most influential NFT protocol, the leading NFT creator platform, and the leading art-centric Ethereum Layer 2 (L2).

User-friendliness is a big factor here:

🎨 Creatives can now sign up and create on Zora without a wallet and without crypto, meaning anyone can jump in. 💎 On the flip side, fans can collect any NFTs minting on Zora with ETH from any chain Zora supports without waiting for bridging. 📉 Also, since the introduction of blobspace via EIP-4844, average transaction fees on the Zora Network have fallen to $0.001, or one-tenth of a cent, making the L2 very affordable for NFT activity.

Relatedly, artist-friendliness is another big factor in Zora’s growing strength:

🧑‍🎨️ Zora Create is one of the simplest DIY mint interfaces around.⛓️ Artists can create and customize NFT drops on contracts they control on any of the supported chains, currently Ethereum, OP Mainnet, Base, Arbitrum, Blast, and Zora Network.🔀 Additionally, splits let groups of creators automatically distribute earnings from mints among themselves. 🪙 The keystone, though, is Zora Protocol Rewards, which lets artists earn from Zora’s 0.000777 ETH protocol fee every time someone collects from their “free mints,” i.e. drops with no list price. Zora creators earned +$4M rewards in March 2024 alone this way.

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