Cognac House Maison Martell has declared that it will make an intelligent involvement with The Sandbox, turning into the primary cognac house to enter the metaverse.
The new advanced world will send off later in the year, offering individuals the chance to investigate three centuries of Maison Martell history. A virtual investigation of the Martell estate will likewise be incorporated, some place that is never been available to the public.
Different elements accessible incorporate games, a commercial center for restricted version collectible NFTs, live occasions and the chance for the visitors to make their own virtual cognacs.
Cesar Giron, Chairman and CEO of Maison Martell said: “We are delighted to be following in the footsteps of our bold and pioneering founder, Jean Martell, who laid the foundations for the audacious ethos that runs throughout Maison Martell today. We have long been a house that isn’t afraid to push boundaries and. Challenge the status quo of how things should be done and the opening of Maison Martell world in The Sandbox represents a landmark occasion, As we look toward a future of new beginnings driven by digital innovation, this digital world offers the opportunity to reimage Maison Martell’s rich heritage by bringing our unique universe to life digitally and allowing consumers to feel more connected to the brand than ever before”
One more chance for people in general is to welcome well known and famous figures from Maison Martell’s set of experiences. Organizer behind the House Jean Martell, his better half Rachel Martell and current Cellar Master Christophe Valtaud are among those accessible to meet.
Richard Black, Marketing Director, remarked: “We are excited to partner with The Sandbox and open the doors to the Maison Martell brand world in ways that have never been done before. The metaverse environment allows almost limitless creativity and we aim to leverage this to empower the Sandbox community to shape their own virtual legacies – supported by the unique opportunities’ benefits that we have specifically created for visitors to their Maison Martell virtual world”
19 July 2022 – Bradley Weir
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