e& Launches ‘e& Universe’ – the First Metaverse in the Region

e& announced the launch of ‘e& universe’, the first metaverse in the region that is set to captivate audiences with phenomenal experiences, taking visitors on a virtual journey exploring with unique avatars and exclusive zones, bringing a new reality to connecting and interacting in the metaverse.

This extraordinary platform, which aims to give users an exceptional digital experience, made its debut at GITEX last year. This was conceptualised and launched in line with the UAE’s Metaverse strategy to position itself as a pioneer in shaping the future of emerging technologies on a global scale.

e& universe will host the first Unpacked event in the metaverse for the new Samsung Galaxy series on 26th July at 15:00, where users will be able to pre-order their favourite Galaxy devices in the metaverse and take advantage of the exciting pre-order offers Samsung is rolling out for the new devices, bringing users one step closer to global technology updates and becoming the virtual hub for entertainment and live events.

Users can interact, socialise and explore the limitless possibilities of the metaverse thanks to the various zones inside the e& universe, which open up a world of opportunities.

Hosted virtually in Arcadia Planitia, a place on Mars considered to be the most suitable for future life, e& universe is a strategic and ambitious tribute to the UAE’s national space strategy and the success of the Hope Probe mission, the first mission led by an Arab country.

Developed in partnership with HTC, e& universe serves as the central hub, seamlessly connecting users and providing them with easy navigation throughout the metaverse.

e& universe invites users into a vibrant and dynamic digital realm, offering a multitude of exciting areas to explore and enjoy including e& universe Virtual Home, e& universe Shop and e& universe Arena & Stadium

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