Iper La grande I Marks 50th Anniversary with Metaverse Celebration

Italian large-scale retailer Iper La grande i is marking its 50th anniversary by venturing into the metaverse, creating a captivating 3D environment that emulates a traditional marketplace.

In collaboration with VVita and Different, Meta Mercato Iper is an interactive platform where users can immerse themselves in a virtual world brimming with engaging activities. Through interactive games, users can delve into the history and values of Iper La grande i.

The platform showcases four interactive games that will be launched monthly, leading up to an augmented reality (AR) experience that extends to Iper stores.

Il Fruttivendolo

The initial game, ‘Il Fruttivendolo’ (The Fruit Vendor), challenges players to slice virtual fruits, navigate obstacles, and create successful combinations. Successful players will earn shopping vouchers valid at Iper stores.

Meta Mercato Iper is more than just entertainment – it serves as a tool to enhance customer loyalty. By integrating with Iper La grande i’s CRM system, it collects user behavior data to offer tailored promotions.

In-Store Virtual Reality Experience

Aside from the virtual Meta Mercato Iper platform, Iper La grande i also offers customers a distinctive in-store virtual reality experience. Until October 17, shoppers can try Pico virtual reality headsets for an immersive journey crafted by Impersive, experts in dynamic, 360° stereoscopic VR experiences.

Using designated stations, customers will be immersed in a virtual expedition across Italy, uncovering the essence of Iper’s Quality Pact products from the Alps to Puglia.

After the VR experience, customers will receive a complimentary pair of VR glasses to revisit the journey in the comfort of their homes.

Part of the Finiper Canova Group, Iper La grande i operates 22 stores across four Italian regions.