Dentsu Inc. and Zepeto Join Forces in Metaverse Marketing Partnerships

Dentsu Inc., a powerhouse in the advertising industry, has recently inked a new agency partnership with the South Korean conglomerate NAVER Z Corporation, the brains behind ZEPETO, Asia’s top metaverse app. This strategic collaboration is set to transform the way brands connect with the digital-savvy generation. ZEPETO, with a massive user base exceeding 400 million, predominantly comprised of Gen Z and Gen Alpha individuals, offers a unique 3D avatar-centric social media platform that not only facilitates global networking but also allows for creative self-expression through a wide array of makeup and fashion choices.

The implications of this partnership are far-reaching. Dentsu Inc. will utilize ZEPETO’s engaging virtual environment to enhance the marketing efforts of its client companies. This will involve creating partnerships with influencers and organizing events that resonate with younger demographics. A recent survey by XRX STUDIO revealed that nearly 40% of Gen Z has experimented with a metaverse platform, highlighting the growing significance of the metaverse as a key marketing channel. With this agency agreement, Dentsu Inc. is well-positioned to strengthen its relationships with clients and partners, driving growth and innovation in the metaverse media sector.