Enter Breathcalypse – A World Where Bad Breath Plagues Us All

Johnson & Johnson Client Well being has launched a brand new marketing campaign for Listerine that embraces the metaverse with a game-themed activation through Wunderman Thompson Brazil.

The sport is known as ‘Breathcalypse’ and takes place within the metropolis of Complexo throughout the metaverse, the place individuals create their very own characters, stay in a group, and work together with each other.

Gamers who’re round individuals with dangerous breath within the recreation will see their stress ranges step by step improve, making their imaginative and prescient blurry and inflicting a nasty breath apocalypse. They have to seek for Listerine throughout the recreation, which is accessible in pharmacies and merchandising machines all through the digital metropolis and through the use of the product, gamers can chase away dangerous breath.

There’s additionally an in-game comedy present that includes Brazilian actor and comic, Fábio Porchat, a Listerine model ambassador.

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