Inside the House of Blueberry: Meet these metaverse digital trend designers

Editor’s word: Welcome to Innovation Thursday. Right here’s our newest in depth have a look at what’s new and trending in know-how.

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WAKE FOREST – House of Blueberry just lately raised nearly $6M to assist its objective of dominating digital trend within the metaverse. So how will that be finished?

WRAL TechWire’s Sarah Glover spoke to founder and CEO Mishi McDuff and COO Katherine Manuel in regards to the firm and their imaginative and prescient for the Triangle-based model.

McDuff shared that she moved the model from Turkey to the US as a result of she wished to construct a US-based enterprise. 

“As we brought on more partnerships, and we brought on investors, it made more sense for us to be in the US and build a US-centric team to scale the company,” mentioned McDuff. 

She picked the Triangle for the expertise and price of dwelling.

“It has such a thriving group of core talent because of the gaming industry that’s growing here,” mentioned McDuff. “The cost of living is so reasonable, even though there’s an incredible pool of talent. So it was just the perfect place for us to base House of Blueberry.”

Manuel, who joined House of Blueberry earlier this 12 months, first moved to the Triangle when she attended Duke College’s Fuqua Faculty of Enterprise. Years later, when she and her husband (additionally a Fuqua graduate) have been each working for a similar firm in New York, they “jumped at the chance” to return again. 

“Thomson Reuters acquired a company that was based in Durham. The corporate M&A team came to us, and they were like, ‘Do you all want to move back to Durham and help integrate the company?’” mentioned Manuel. “That was 15 years ago for us.”

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