Join the Official Vodka of Coachella in Absolut.Land in the Metaverse

PAID CONTENT. E! was paid by Absolut to compose this article.

The most sizzling party of Coachella isn’t going on in the desert – it’s occurring in the metaverse. Absolut is denoting its tenth year being the Official Vodka of Coachella by welcoming Coachella fans wherever to Absolut.Land, a unique actuation that brings all the on location fun of Coachella to the computerized world. Also, we’re separating what you can expect during this special experience.

Absolut.Land is a combination of craftsmanship, design, music and, obviously, mixed drinks made to unite individuals both face to face and on the web. It’s a space where celebration participants on ground and fans from the whole way across the nation can meet and bond over their common love of celebration culture through virtual beverages, encounters and that’s just the beginning. Absolut will even have an actual tent intended to flawlessly match the one you’ll find in Absolut.Land, so it truly is a converging of the physical and computerized universes.