Lush to take part in first Metaverse Beauty Week
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THE WHAT? Lush is among the many manufacturers signed up to participate within the inaugural Metaverse Beauty Week. Pioneered in Decentraland, Spatial and Roblox, MBW2023 is devoted to connecting main digital designers with established magnificence manufacturers.
THE DETAILS Lush will use web3 capabilities to permit guests to expertise their iconic tub bombs in digital actuality, beginning in Decentraland and lengthening into Spatial and Roblox the place customers will be capable to expertise completely different Lush ‘planets’ that embody completely different tub bombs, and completely different pageant experiences throughout the week.
THE WHY? The worldwide occasion hopes to subvert expectations of conventional magnificence and assist form the business panorama throughout metaverses and inside AR and IRL areas.
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