Primedia secures land in Africarare’s Ubuntuland metaverse
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South African media firm Primedia, introduced that it has bought land in Africarare’s Ubuntuland metaverse.
The corporate made the announcement at its inaugural PrimeX occasion in Johannesburg, including that the transfer is consistent with the group’s technique of getting into new areas, diversifying its content material choices and presenting advertisers with new and revolutionary platforms for optimum attain to forward-thinking audiences.
By getting into Ubuntuland, Primedia plans to create extra significant engagement and reference to its viewers.
Primedia is a media large, providing outside promoting through billboards to shoppers. The media home additionally owns radio stations 947 and CapeTalk, in addition to TV information station Eyewitness Information. Along with these, Primedia claims it is going to use the newly bought land in Ubuntuland to supply advertisers digital billboards that replicate the presence these platforms have in the true world, successfully changing into the gross sales home for Africarare.
Talking on the land acquisition, Mic Mann, co-founder and CEO of Africarare, acknowledged, “We are thrilled to welcome Primedia to Africarare. The remarkable prowess of this media giant has led their platforms to play an integral role in the lives of so many South Africans and we look forward to collaborating with them on solutions that will take that further and create new engagement opportunities for advertisers.”
Primedia joins the likes of MTN and Nedbank as the newest South African firm to buy land in Africarare’s Ubuntuland metaverse.
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