Puma has entered the metaverse by launching an interactive area titled Black Station to showcase restricted version non-fungible tokens (NFTs) based mostly on its sneakers.


The NFTs on show had been created by the German athletic model’s “Futrograde” assortment. They are going to be on show as a part of the New York Vogue Week, and patrons can redeem these NFTs as bodily sneakers, based on Puma.

“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” stated Adam Petrick, Puma’s chief model officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sports performance, our heritage classics, and innovation.”

With the transfer into the metaverse, Puma has joined Adidas originals as the most recent sportswear to launch digital collectables.

The NFT assortment Futrograde is part of an ongoing pattern of clothes and luxurious manufacturers releasing bodily gadgets tied to digital property referred to as “phygitals.”

Based on The Block, the luxe model Prada launched NFTs in Could that may very well be redeemed for bodily gadgets like shirts.  

Previous to Puma, different manufacturers comparable to Tommy Hilfiger and Estee lauder had been already utilizing the metaverse to permit customers to browse digital representations of their merchandise up-close.

Picture supply: Shutterstock

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