Shemaroo partners Sandbox to infuse Bollywood IPs into metaverse hub BharatBox
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Media and entertainment company Shemaroo Entertainment has collaborated with gaming virtual world The Sandbox. The Sandbox is a subsidiary of Animoca Brands.
The collaboration will be seen in BharatBox, a new cultural metaverse hub in The Sandbox featuring artistes and brands from India’s entertainment industry.
The venture will infuse Bollywood IPs such as Jab We Met, The Great Gambler, Disco Dancer, Khuda Gawah, Blue, 22 Yards, and more, offering fans an immersive virtual engagement, informed an official statement.
BharatBox will see activities ranging from film launches, award ceremonies, live concerts to screenings, besides gaming zones and a Retro Night Club where gamers can earn rewards and purchase digital collectibles.
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