SK Telecom secures new ‘ifland’ metaverse partnerships

SK Telecom (SKT) has announced partnerships with three leading tech companies in Southeast Asia to boost the global expansion of its metaverse platform “ifland”.

SKT signed agreements with Malaysia’s largest mobile carrier CelcomDigi, Indonesian game publisher Agate, and Phillipines-based electronics brand Cosmic Technologies.

The partnerships will allow SKT to provide localised content and marketing for ifland in the three countries. In return, the partners gain valuable experience in the metaverse without initial platform development costs.

SKT expects the collaborations to accelerate ifland’s growth internationally. The partners can tailor content and marketing to their local cultures while SKT benefits from their market knowledge and customer bases.

Discussions began earlier this year, with tests underway since July. The partners have already hosted local events in ifland for their users.

To boost global support, SKT plans major platform upgrades—including adding new languages like Indonesian, Malay, Hindi, and Spanish. Features will also help recommend content to users based on locations and preferences.

SKT says granting more administrative rights to partners will boost engagement in their markets. The company also hopes to ink deals with companies in the US, India, and Europe for further international momentum.

“By signing agreements with three leading IT companies in Southeast Asia, we will be able to carry out customised marketing in these countries,” said SKT Vice President Yang Maeng-seog.

“We will continue to provide ifland users with content and services that understand their local cultures by partnering with more companies.”

Ifland first launched globally in November 2022 and is now available in 49 countries. Recent efforts to boost growth include virtual meetups in the metaverse with K-pop stars.

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