Snoop Dogg and Eminem are set to take the VMA stage collectively for the primary time in twenty years — bringing with them an Otherside metaverse-themed efficiency.

The upcoming dwell efficiency is impressed by a latest collaboration between the 2 artists during which the artists used their Bored Ape Yacht Club NFTs to create a music video, album cowl, and restricted merch.

With a median viewers interplay price of over 38 million folks throughout its platforms in 2021, this 12 months’s VMAs and the duo’s efficiency deliver a novel alternative to extend the visibility and adoption of Web3 and NFTs.

Each Snoop and Eminem are large followers and collectors of NFTs, with Snoop seeming to be the extra lively of the 2. The artist is concerned in a lot of totally different initiatives and collaborations — from the food industry to metaverse collectibles within the Sandbox.

Web3 is offering a lot of alternatives for followers of artists and different performers to have a extra immersive and linked expertise with the content material they put out. It’s probably that Eminem and Snoop Doggs metaverse-themed efficiency just isn’t the final we’ll see however as an alternative the beginning of a brand new solution to ship such experiences to a worldwide viewers.

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