They’re making metaverse-enhanced Coke now

Product declarations which summon “the metaverse” consistently leave me feeling like I’m attempting to fathom the idea of a square triangle. For instance, Coca-Cola said last week that its new restricted release metaverse soft drink is “inspired by the playfulness of pixels.” What does perkiness have an aftertaste like? What does a pixel pose a flavor like? What’s more, what causes pixels playful?

I to assume I’m falling into Coca-Cola’s snare by saying that the responses to these inquiries must be found in a taste of Coca-Cola Zero Sugar Byte, which it claims is “rooted in the experiences that gaming makes possible”- likewise not a flavor-and will be accessible in thin can two-packs beginning May 2. The restricted version jars may be purchasable online

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