ZEPETO 1: The Power of Experiential In-Game Partnerships

Karta, a Metaverse studio known for its groundbreaking in-game experiential marketing initiatives, has embarked on a new endeavor by establishing its own studio exclusively dedicated to crafting tailored in-game experiences within ZEPETO, Asia’s premier Metaverse platform.

Central to ZEPETO’s ascent as a global virtual fashion hub is its vibrant community of 3.6 million creators, who contribute to the platform’s dynamic ecosystem. Notably, ZEPETO’s user demographic is predominantly female, distinguishing it from other Metaverse platforms and offering unique opportunities for brands to engage with a highly receptive audience.

Leading fashion powerhouses such as Gucci, Christian Dior, Nike, Ralph Lauren, and cosmetics brand NARS Cosmetics have already added digital items to the ZEPETO universe, making Karta the newest partner of the social platform.