Dove Pakistan desires to resolve broken hair with NFTs | Advertising
1 min read
Advert Nut has nice hair, however when it will definitely begins falling off, Dove’s digital collectible may turn out to be useful.
Dove has launched a non-fungible token (NFT) in Pakistan to permit ladies who’ve broken hair to indicate their NFT at a salon to get a free nourishing hair remedy and permits them to attempt to win a 12 months’s provide of Dove shampoo.
After all, to have damage-free hair isn’t straightforward, so Dove is simply selecting 10 ladies by way of a fortunate draw to expertise what it feels wish to have damage-free hair and really feel assured.
Advert Nut remains to be determining the right way to mint NFTs with digital wallets, however Dove is making it straightforward for the winners by sending them the NFT by way of electronic mail for them to gather. What a easy method to do it!
“We’re using NFTs to drive brand messaging and, in turn, reward our consumers with long-term utility” explains Amanpreet Singh, Unilever’s world media lead for metaverse and web3. “Beyond marketing, we see next-gen technologies like NFTs as a gateway to open new possibilities of consumer engagement and brand advocacy through limited edition packs, gamification, and loyalty programs built with blockchain-backed benefits.”
Advert Nut likes how Dove’s digital collectible is minted on Polygon, which companions with KlimaDAO, a decentralized collective of environmentalists, builders, and entrepreneurs to achieve carbon neutrality.
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