Solana-Based NFT Collection Okay Bears Partners With (RED) to Fund Global Health Efforts

Solana-based non-fungible token (NFT) assortment Okay Bears stated Tuesday it is teaming up with international well being group (RED) to boost funds to combat AIDS and international well being injustices.

The 2 entities are collaborating on a merchandise assortment, using the mental property (IP) of each manufacturers to launch hoodies, T-shirts and wristbands. A portion of the proceeds will likely be donated to the Global Fund, a corporation devoted to offering assets to combat AIDS.

Peter Gould, chief communications officer at Okay Bears, stated in a press launch the NFT assortment is emblematic of a “culture shift” within the area, using NFTs to energy philanthropy.

“We’re proud to collaborate with (RED) and build on our shared history of using merchandise and digital collectables to combat the most important human rights issues of our time,” stated Gould.

Greg Sheps, head of enterprise of improvement at (RED), stated he views on-chain artwork as an progressive car to fundraise.

“If we want to end the threat of AIDS, we must think outside the box, meet consumers where they are, and create new and exciting collaborations that generate more money and more heat to fight AIDS and the injustices that enable the pandemics to thrive,” stated Sheps. “(RED) is thrilled to continue our foray into the digital art space by collaborating with Okay Bears to drive life-saving testing, treatment and care to those who need it most.”

In accordance with information from NFT market Magic Eden, Okay Bears is among the many prime Solana-based initiatives on its platform. On the time of writing, it has a ground value of 77.5 SOL, or about $1,900, with a buying and selling quantity of three.1 million SOL, or $76.3 million.

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