Cupra’s DarkRebel Concept: From Metaverse Phenomenon to Real-World Showstopper

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As time passes, Cupra is establishing itself as the most daring brand within the entire Volkswagen Group, given its recent advancements in vehicle design and technology. The brand recently unveiled the DarkRebel at the 2023 IAA Mobility Show in Munich, a concept car that challenges conventional wisdom and serves as both a bold statement and a radical interpretation of Cupra’s DNA, offering a glimpse into what the future of sporty, electric driving might bring.

The audacious concept first captured imaginations in digital form, inside Cupra’s metaverse back in April, before materializing in physical form. Born from a remarkable collaboration between the company’s design team and its vibrant online community known as the Cupra Tribe, this all-electric shooting brake concept car is the groundbreaking result of more than 270,000 configurations created by the Cupra Tribe, making it the first car to be created using Cupra’s virtual space.

It’s a captivating glimpse into a future where cars are not just a mere product of the brainstorming of engineers and designers but also shaped by the collective imagination of the community it is intended for.

With features like an enigmatic mercury-like exterior color, an interior anchored by a central spine crafted using advanced 3D metal printing technology, and a gamified user experience, the DarkRebel stands as a compelling vision, offering a fresh approach to automotive design and engineering, created by enthusiasts, for enthusiasts.

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