Warner Bros. Sports Partners with Infinite Reality to Bring Metaverse to European Sports Fans

European sports activities community Warner Bros. Discovery Sports has signed an settlement with Infinite Reality as an unique associate to carry a metaverse expertise to its viewers. The multi-year settlement with Warner Bros. Discovery Sports Occasions will see the 2 corporations collaborate and launch new methods for for sports activities communities, athletes and types to work together with one another inside distinctive digital environments, particularly developed round upcoming Discovery Sports Occasions properties.

As a primary step, Discovery Sports Occasions and Infinite Reality will preview a singular metaverse expertise through the upcoming UCI Observe Champions League, a brand new collection launched final 12 months to raise monitor biking as an exciting spectator expertise for sports activities followers.

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