Amazon India’s 7th edition of Prime Day on July 15-16, 2023, proved to be the biggest and most successful Prime Day event to date. With a focus on great deals, new launches, and blockbuster entertainment, this year’s Prime Day delighted Prime members and fostered significant engagement.
The event witnessed a collaboration of thousands of sellers, brands, and bank partners, offering Prime members massive savings of approximately Rs 300 crore. Notably, Prime members experienced the fastest deliveries ever, with one in three orders in metros delivered before the Prime Day concluded, and one in two orders in most Tier l and ll cities delivered in under two days.
The growth in Prime membership was evident, with 14 percent more members shopping compared to the previous year’s Prime Day event. Akshay Sahi, Director, Prime and Delivery Experience, Amazon India, expressed gratitude to sellers, brand partners, and Prime members for contributing to the resounding success of this year’s Prime Day.
Prime members were spoilt for choice with over 45,000 new products launched by more than 400 top Indian and global brands, including OnePlus, iQOO, Realme Narzo, Samsung, Motorola, boAt, Sony, Allen Solly, Lifestyle, Titan, Fossil, Puma, Tata, and Dabur. Additionally, more than 2,000 new product launches from small and medium Indian businesses were introduced, further enriching the shopping experience.
Top-selling products included front load washing machines, headphones, apparel, shoes, luxury beauty products, smartphones, and baby products. The demand for toys reached its highest-ever single-day sales rate, with an average of 1.8 toys sold per second. Home appliances and kitchen products like mixer grinders, water purifiers, and water heaters also saw remarkable sales growth. Over 600 brands on Amazon Fresh achieved double growth during Prime Day.
Smartphones were a significant hit, with approximately five smartphones sold every second. Notably, 70 percent of the demand for smartphones came from Tier ll and lll cities, and foldable smartphones experienced a remarkable 25x growth. Newly launched smartphones, including OnePlus Nord 3 5G, Samsung Galaxy M34 5G, Motorola Razr 40 Series, Realme Narzo 60 Series, and iQOO Neo 7 Pro 5G, received an overwhelming response from Prime members.
Fashion and Beauty products also saw significant traction, with Prime members ordering a new pair of shoes every 0.4 seconds and purchasing a handbag every 1.6 seconds. Leading brands such as Marks and Spencer, Tommy Hilfiger, Ray-Ban, Biba, and Levi’s offered great deals and delighted customers.
Small and Medium Businesses (SMBs) witnessed strong sales, with over 90,000 SMB sellers receiving orders from Prime members across 19,000+ pin codes in India. Over 15,000 SMBs experienced their best-ever sales during Prime Day 2023, and more than 14,000 new SMBs (launched in 2023) received orders, with over 500 of them experiencing their best-ever sales day during the event.
Amazon Pay played a crucial role during Prime Day, with 45 percent of Prime members shopping using Amazon Pay, particularly from Tier ll and lll cities and towns. The Amazon Pay ICICI bank credit card was widely utilized, with one in four Prime members using it to shop during the event. Additionally, Amazon Pay’s recently launched travel store offered a 5 percent unlimited cashback for Prime members with the Amazon Pay ICICI bank credit card, resulting in the booking of approximately 1.6 crore kms of domestic and international flights during Prime Day.
Furthermore, Amazon Business witnessed a remarkable 56 percent sales growth compared to Prime Day 2022, with significant increases in Electronics, office furniture, and kitchen products and appliances.
Overall, Prime Day 2023 demonstrated Amazon India’s commitment to delivering unparalleled deals, new launches, and superior experiences for Prime members, sellers, and brands, solidifying its position as the ultimate retail event of the year.
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